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Gaming in the Media Blog
Posted in Gender, News by Latoya Peterson on Tuesday, July 24th, 2007 | No Comments » [Permalink]

More girly goodness in the game-o-sphere.

Video Games Get a Fashion Upgrade

Geeksugar [Tagline: Geek is chic] posted about the Sims new partnership with H & M fashion. Geeksugar writes:

Your Sims characters can choose from FabSugar-approved H&M? fashions, then play with retail-themed items like mannequins, clothing racks, cash registers and even walk the runway. It’s a real makeover from the days of plain Jane Sims clothing and adds a fun, girlie touch to the game. I dare you to not get addicted.

While some gamers are most likely affronted by the addition of product placement to video games, most of the Geeksugar posters seemed enthusiastic about the addition to the game and the style upgrade for the admittedly fashion-challenged Sim world. For the fashion inclined, this news gets even better - the official press release indicates that players will be able to design their own clothes and showcase them using an online virtual runway.

Nintendo: Altering the Course of Your Life

Geeksugar posts about the new crop of DS games targeted to women in Japan:

Female Power Emergency Up! DS, which promises to “Change your destiny in three months!” by measuring skills in love, fashion, beauty, diet, and fortune-telling. Even more touchy-feely is Mainichi Kokorobics DS Therapy, which offers sessions with a digital psychiatrist. Need help with your waistline instead of your subconscious? There’s always Yoga Anywhere, which is like having a personal trainer and tips on daily workouts in your pockets.”

Maybe I’m just gullible (or maybe my yoga addiction has reached new heights) but this news almost made me buy a DS. I do not use portables, preferring to sneak reading time in on my morning commute - but if the DS can help me manage yoga and my life, it might be worth a purchase.


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